https://www.contentstrategybyzena.com/blog daily 0.75 2026-10-05 https://www.contentstrategybyzena.com/blog/2026/10/4/how-to-set-up-your-ai-to-write-thought-leadership-content monthly 0.5 2026-10-05 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/f120e76d-e908-42d0-be9a-18ecba5afcdb/Table+with+fictional+voice-of-customer.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/4f01a227-3f93-453f-b117-00a672304673/Chat+Project+1.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 1. In ChatGPT’s left sidebar, hover near Projects and click the plus sign that appears. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/6111d16c-48bf-455f-bbdb-65a62dd85252/Chat+Project+2.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 2. In the pop-up window, give your Project a name (e.g. Thought Leadership). Here you can also choose the type of memory the Project has: Project-only or access to chats outside the Project. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/a03aec79-b221-4eea-9490-aff04cb51978/Claude+Project+1.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 1. In Claude’s left sidebar, click on Projects. The window then shows all your Projects together. Click the top right New project button. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/a9faba66-9eab-4395-8a48-b6b61429d0c1/Claude+Project+2.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 2. In the pop-up, name your Project (e.g. Thought Leadership) and click the Create project button. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/bbeb73ab-c982-4d26-92b1-8d4e1085e59a/Claude+Project+Memory.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 3. Open your new Project, click on View memory on the right hand side. In the pop-up, you can choose the type of memory you want for that Project. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/19764f8d-df16-4749-bd03-9d31acb9c7ca/ChatGPT+project+settings.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 1. Once your Project exists, hover near its name in the left sidebar and click the three dots. In the pop-up menu, choose Project settings. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/21e3e31e-d057-4973-ba51-65cf86047989/ChatGPT+project+instructions.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 2. In the pop-up window, paste the instructions for the Project in the space for them. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/9c0158c2-f10f-41ae-bd8a-2bfff20db9f8/Claude+Project+Instructions.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out When inside a Claude Project, click the pencil icon next to Instructions on the right hand side. Then you can paste your instructions into the window that pops up. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/625f8bd2-137d-4cb3-bc8d-2b7d2e379710/ChatGPT+doc+uploads+1.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 1. Click the three dots next to the Project name in the left sidebar, then choose Project home. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/89c55af9-5476-45fa-a114-5168b1ad98ca/ChatGPT+doc+uploads+2.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 2. Choose Sources underneath the chat window and then click the Add sources button. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/13aeaf30-9c53-455a-bfa7-dee78a34cb76/ChatGPT+Privacy+1.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 1. Click on your name in the bottom left and then choose Settings in the pop-up menu. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/00288a65-c773-414a-984e-b11246d2e4f9/ChatGPT+Privacy+2.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 2. Select Data controls on the left and then toggle off Improve the model for everyone. This means your content won’t be sent to OpenAI, the company that owns ChatGPT. Nevertheless, I’d anonymize anything private. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/8f0d24c4-a497-426a-a992-de629673236a/Claude+Privacy+1.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 1. Click on your name in the bottom left and then choose Settings in the pop-up menu. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/bf95d181-86c3-4df8-80ed-60eb449da2f0/Claude+Privacy+2.png Blog - How to set up your AI to write thought leadership content (that’s actually good) - Make it stand out 2. In the pop-up window, choose Privacy in the left side menu and toggle off Help improve our AI models. This means the content of your chats won’t be sent to Anthropic, the owner of Claude. Again, I don’t completely trust it, and I’d anonymize anything sensitive. https://www.contentstrategybyzena.com/blog/2026/9/24/how-to-write-thought-leadership-content-without-betraying-client-confidentiality-even-if-you-have-an-nda monthly 0.5 2026-09-29 https://www.contentstrategybyzena.com/blog/2026/8/28/how-solo-consultants-can-create-thought-leadership-content-when-busy-with-client-work monthly 0.5 2026-09-20 https://www.contentstrategybyzena.com/blog/2026/8/15/how-consultants-can-decide-which-content-to-focus-on monthly 0.5 2026-09-20 https://www.contentstrategybyzena.com/blog/2026/6/28/ai-thought-leadership-content monthly 0.5 2026-09-20 https://www.contentstrategybyzena.com/blog/its-not-an-ai-tell-its-a-cliche monthly 0.5 2026-09-20 https://www.contentstrategybyzena.com/blog/category/marketing monthly 0.5 https://www.contentstrategybyzena.com/blog/category/writing monthly 0.5 https://www.contentstrategybyzena.com/blog/category/AI monthly 0.5 https://www.contentstrategybyzena.com/blog/category/thought+leadership monthly 0.5 https://www.contentstrategybyzena.com/blog/category/content monthly 0.5 https://www.contentstrategybyzena.com/blog/tag/marketing monthly 0.5 https://www.contentstrategybyzena.com/blog/tag/writing monthly 0.5 https://www.contentstrategybyzena.com/blog/tag/AI monthly 0.5 https://www.contentstrategybyzena.com/blog/tag/thought+leadership monthly 0.5 https://www.contentstrategybyzena.com/blog/tag/content monthly 0.5 https://www.contentstrategybyzena.com/about daily 0.75 2026-09-13 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/f05d0a45-b00b-4c76-a119-4e18dd514728/Ryder_10.jpg About - Make it stand out Me with my lovely family. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/f05d0a45-b00b-4c76-a119-4e18dd514728/Ryder_10.jpg About - Make it stand out Me with my lovely family. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603653538821-3JPW4NJE9EFXQGSB3B9Y/John+McMullen+LinkedIn+recommendation.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/9af3ff71-9ff1-4ced-b820-eb2db5b58176/Doc+Harper+testimonial About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentstrategybyzena.com/home-pursuit daily 1.0 2026-07-15 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d3f7217a-a1e4-4414-afd1-04f97a370bf8/Zena+Ryder.webp Home - Zena Ryder Specializing in B2B consulting, construction & contech https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/dc0bd121-42c4-4ac9-883d-6672e3092fdc/Dan+McDermott+review.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/91972731-3d3e-4ae7-af6b-57eddbf07752/Andy+Berube%27s+recommendation+copy.jpg Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/66281927-20c1-4dab-8453-c4a15901588f/Charlie%27s+recommendation.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.contentstrategybyzena.com/subscribe daily 0.75 2026-07-09 https://www.contentstrategybyzena.com/thought-leadership-signature-collection daily 0.75 2026-09-13