👋 Hi, I’m Zena!

I’m here to help experienced solo consultants turn more leads into clients

A Wee Bit About Me

Although I wrote tons of stories as a kid, I grew up wanting to be a marine biologist — because octopuses and sharks are cool. Alas, that didn't pan out because large bodies of water tend to make me nervous.

But I was one of those kids who never stopped asking "Why?" and that annoying determined curiosity set me on the path of studying philosophy. Apparently, I don't know when to stop, and kept asking "Why?" until I earned a PhD in philosophy. (Not necessarily something I'd recommend. But it is how I met my husband, so 🎉)

I may have left philosophy behind, but the curiosity didn’t leave me. With curiosity and empathy, I love learning about my clients’ businesses. I create custom thought leadership strategies for experienced consultants. I’ll help you turn your expertise, personality, and customer insights into articles that build trust with the right people, even while you’re sleeping.

Help the right people trust you — so you can keep your pipeline full of qualified prospects keen to work with you.

How I got here

I finished my PhD while I was a stay-at-home mum of two little kids. (That’s them, all grown up, in the photo above 🥹) The natural path was teaching, but I realized I didn’t want to do that.

But I wanted to work (I like money) — and also to be at home with my kids as much as possible. So I started a freelance business, working from home, doing something I loved: writing.

As my business grew, I learned a ton about marketing — for myself and my clients. I realized that I loved marketing too. The problem-solving and creativity it involves really floats my boat.

As a business owner, I also discovered toxic hustle culture — and refused to have anything to do with it🚫 Helping clients create more effective content, so they can hustle less and make more money, makes me happy.

Incorporating AI into my workflows was the next iteration. It’s a powerful tool. I’m not an AI tech wizard (I actually tend to be slightly intimidated by tech, but jump in and learn anyway).

Instead, I’m a professional writer who’s found ways to use AI to get excellent results. And I love helping my clients make better use of AI too. No embarrassing AI slop for us.