If you’re a successful solo consultant, you likely know how hard it can be to keep on top of creating thought leadership content when you’re busy with client work. But if you neglect your content marketing, it can mean an empty pipeline later on. And no matter how well you’re earning now, it’s stressful not having new clients lined up for the months to come. The answer is to the feast-or-famine cycle is to develop a thought leadership strategy that works around your client commitments, rather than competing with them.

Consultants often struggle with knowing what thought leadership content they should be creating. In this article, I explain three steps they should take to stop feeling overwhelmed and uncertain, figure out what they should be doing, and come up with a useful thought leadership content plan.

As a solo consultant, do you know what makes you special? Until you do, so-called AI thought leadership content can’t help you. AI can create content fast, but it defaults to thin and generic, which can harm your reputation. You can use AI to help, but to get real business results, you must first uncover what makes your expertise distinctive and valuable to clients.

Because AI’s producing so much content so quickly, it’s also rapidly creating new clichés. A so-called AI ‘tell’ isn’t bad because it shows someone used AI; it’s bad because it’s a cliché. And cliché-ridden writing is bad writing.