If you’re a successful solo consultant, you likely know how hard it can be to keep on top of creating thought leadership content when you’re busy with client work. But if you neglect your content marketing, it can mean an empty pipeline later on. And no matter how well you’re earning now, it’s stressful not having new clients lined up for the months to come. The answer is to the feast-or-famine cycle is to develop a thought leadership strategy that works around your client commitments, rather than competing with them.

Consultants often struggle with knowing what thought leadership content they should be creating. In this article, I explain three steps they should take to stop feeling overwhelmed and uncertain, figure out what they should be doing, and come up with a useful thought leadership content plan.