If you’re a successful solo consultant or other expert B2B service provider, you likely know how hard it can be to keep on top of creating thought leadership content when you’re busy with client work. But if you neglect your content marketing, it can mean an empty pipeline later on. And no matter how well you’re earning now, it’s stressful not having new clients lined up for the months to come. In this article, I provide some practical suggestions for how you might, after all, manage to keep on top of your marketing, even when you’re busy.

Consultants and B2B service providers often struggle with knowing what content marketing they should be doing and what they shouldn’t bother with. In this article, I give three strategies to help them stop feeling overwhelmed and uncertain, figure out what they should be doing, and come up with a useful content marketing plan:

My new service is content marketing strategy for business owners and consultants in the construction industry. I’m doing what’s called “dogfooding” — using my own service. I often recommend blogging for business growth, so I’m running an experiment to show how blogging can increase the traffic to my website.