As a solo consultant, do you know what makes you special? Until you do, so-called AI thought leadership content can’t help you. AI can create content fast, but it defaults to thin and generic, which can harm your reputation. You can use AI to help, but to get real business results, you must first uncover what makes your expertise distinctive and valuable to clients.

Because AI’s producing so much content so quickly, it’s also rapidly creating new clichés. A so-called AI ‘tell’ isn’t bad because it shows someone used AI; it’s bad because it’s a cliché. And cliché-ridden writing is bad writing.