If you’re a successful solo consultant or other expert B2B service provider, you likely know how hard it can be to keep on top of creating thought leadership content when you’re busy with client work. But if you neglect your content marketing, it can mean an empty pipeline later on. And no matter how well you’re earning now, it’s stressful not having new clients lined up for the months to come. In this article, I provide some practical suggestions for how you might, after all, manage to keep on top of your marketing, even when you’re busy.

A useful content marketing strategy starts with diagnosis. We need to understand why your content isn’t getting the results you want.

That’s what my content marketing assessment is designed to uncover for B2B business owners and consultants. I look beyond a traditional content audit to identify the underlying issues affecting your results, then create a custom content strategy based on your business, audience, capacity, and goals.

The aim is to help you produce more effective content, use AI to save time without losing your voice, and focus your effort where it’s most likely to generate inbound leads.

Do you know what makes your brand special? Until you do, AI can’t help you. It can create content fast, but to get business results, your content needs to show why customers should choose your business rather than your competitor.

Because AI’s producing so much content so quickly, it’s also rapidly creating new clichés. A so-called AI ‘tell’ isn’t bad because it shows someone used AI; it’s bad because it’s a cliché. And cliché-ridden writing is bad writing.