Custom Content Marketing Roadmap
For B2B Service Providers & Consultants
You have real expertise. But, no matter how much time you spend time creating content, it’s not bringing in any clients. You’re tired of feeling like you're invisible, throwing content into the void.
Or maybe you post only occasionally (or not at all) because you’re not confident in what you’re doing? Feel like you must be doing something wrong because you’re not getting the results you want?
If you hear the advice “post daily on LinkedIn” one more time you might explode, right? And you’re tired of hearing about the importance of blogging, but if nobody even reads your blog posts, what’s even the point? You’re offering thought leadership, but nobody’s paying attention and following.
I understand how frustrating that is, and the last thing you want is to waste time creating more content that doesn’t get business results.
Instead, you need a plan for what content to create that actually gets worthwhile business results (y'know, things like leads and sales. Things that actually matter to your business — not vanity metrics such as likes). You want to know why you should do some things and not bother with others. And you need to know how to create and publish good content without spending half your life on LinkedIn or Facebook feeling like "content creator" should be your job title.
I get that. We want these social media empires to help us make more money, instead of sucking up our time for nothing in return. And your website should be working for you, instead of being something you feel vaguely embarrassed about.
“I really like how you’ve done this. It breaks everything down and makes it less intimidating and really helps me know where to start. For someone like me who’s not literate in marketing stuff, the problem is not knowing what to write. And then I end up not writing anything. This has definitely helped take some of the intimidation out of that and given me the push I need.” ~ Sandy Morris, Owner of Sandmor Construction Ltd.
Right now…
Maybe you’re spitting out disconnected bits of content, blind to their impact. Maybe you’re writing blog posts, emails, or social content, but have no real insight into whether any of it brings in clients. Maybe you’ve tried using AI to speed things up, and it sounds generic — not like you, not like your business. Maybe you’re not creating much at all and are sick of feeling clueless about what you should create and what to do with it.
Every month that goes by without that clarity means you lose customers who didn’t find you, or who chose a competitor who’s easier to understand, or whose value is more apparent. It’s not just about creating more content — it’s about creating the right kind of content that speaks to your ideal customer. It’s about knowing what content gets real business results and what’s just busywork.
You’re busy running your actual business and you want to spend your time serving your clients. You didn’t sign up to become a marketing analyst and you don’t have a bunch of time to figure out why your content marketing isn’t getting the results you want. It's time to stop guessing what’s working and what’s not. It's time to find out, and get a solid plan to fix it.
I’m here to help
Figuring out what’s going on with your content marketing is my jam. I’m not a tech evangelist trying to sell you the latest AI tool. (I don't sell any AI tools.) I’m a copywriter and marketing strategist who’s learned how to use AI well — and I want to help you do the same. I hate jargon, hustle culture, and tech bro arrogance. I've run my own business since 2018 and I love helping other business owners make more money with greater confidence and ease.
Your Custom Content Marketing Roadmap will show you a clear path forward, so you know what content to create and how to get the most out of it.
I’ll also help you use AI in ways that save time without erasing your voice or your point of view — avoiding robotic crap that not only under-performs, but which also erodes trust and harms the reputation you've spent years building.
My background's in philosophy, which means I'm good at asking questions that get to the heart of the problem, and mapping out the reasoning steps to get from where you are to where you want to be. With your strategy in hand, you’ll have clarity about what content to create, what to do with it, and why. Also, because the plan is specific to your situation, you’ll find it easier to stick to it and meet your content goals.
Instead of your posts sucking up your time and giving you nothing in return, let’s make sure your content boosts your authority, increases prospects’ trust, and brings in leads.
If your content isn't converting, let's find out why and fix it.
How it works…
1. Book your 45-60 minute assessment call. We go through five things together: whether your messaging and ideal customer are clear, how content actually gets made day to day, whether AI is helping or making you sound generic, how effectively your content turns interest into inquiries, and to what extent you can keep it all going even when you get busy.
2. Get your Custom Content Marketing Roadmap. Within 7-10 days, I create a detailed report that pinpoints the root cause of what’s holding you back. You'll gain clarity on where your content efforts currently stand and what the obstacles are. You'll get instructions for how to fix the things that matter most (ranked by effort and impact, quick wins first). You'll understand where AI can help your marketing efforts (and where it can't). You'll get clear, specific instructions for how to create content that gets better results (more traffic, leads, and sales) while spending less time doing it. The plan is custom-designed to fit into your busy life, not for some hypothetical person with all the time in the world and who enjoys spending it on social media.
3. 30-minute follow-up call. We go over the plan together and I answer your questions. I want to make sure you’re crystal clear on what you need to do today, tomorrow, and the next day — and what can wait until later (and what you don’t need to bother with at all). We’ll take 30 minutes to go over everything and answer all your questions so you’re 100% ready to create more effective content more quickly, and with greater ease. You'll leave knowing exactly what to do next, and also what your long term content plan should be. Although everything I recommend is designed to be doable yourself, for some of the larger or longer term steps, there’s an option to enlist my help or I can recommend other service providers (such as website developers).
Your Custom Content Marketing Roadmap is US$500.
(Price goes up to US$750 on 1 Dec. 2026)
7-Day Money Back Guarantee
When you receive your Custom Content Marketing Roadmap, if you don't see value packed into it, let me know within 7 days and I'll return 100% of what you paid. No questions asked, no hoops to jump through.
Finally, you can hop off the content treadmill and stop feeling like you don’t know what you’re doing. Spend less time on busywork that doesn’t help your business. And step onto a clear path towards the ultimate goal of content marketing: more leads so you can make more sales. And because the marketing plan is customized to your business and your busy life, it'll save you time that you can spend serving more clients or hanging out with your family or binging Netflix. Totally your call.