Custom Content Marketing Strategy
For B2B Service Business Owners & Consultants
You have real expertise. But, no matter how much time you spend time creating content, are you tired of it not bringing in any clients? You feel like you're invisible, throwing content into the void.
Or maybe you post only occasionally (or not at all) because you worry it's all just a waste of time? Feel like you must be doing something wrong because youâre not getting the results you want?
If you hear the advice âpost daily on LinkedInâ one more time you might explode, right? And youâre tired of hearing about the importance of blogging, but if nobody even reads your blog posts, whatâs even the point? Youâre offering thought leadership, but nobodyâs paying attention and following.
I understand how frustrating that is, and the last thing you want is to waste time creating more content that doesnât get business results.
Instead, you need a plan for what content to create that actually gets worthwhile business results (y'know, things like leads and sales. Things that actually matter to your business â not vanity metrics such as likes). You want to know why you should do some things and not bother with others. And you need to know how to create and publish good content without spending half your life on LinkedIn or Facebook feeling like "content creator" should be your job title.
I get that. We want these social media empires to help us make some money, instead of sucking up our time for nothing in return. And your website should be working for you, instead of being something you feel vaguely embarrassed about.
âI really like how youâve done this. It breaks everything down and makes it less intimidating and really helps me know where to start. For someone like me whoâs not literate in marketing stuff, the problem is not knowing what to write. And then I end up not writing anything. This has definitely helped take some of the intimidation out of that and given me the push I need.â ~ Sandy Morris, Owner of Sandmor Construction Ltd.
Right nowâŚ
Maybe youâre spitting out disconnected bits of content, blind to their impact. Maybe youâre writing blog posts, emails, or social content, but have no real insight into whether any of it brings in clients. Maybe youâve tried using AI to speed things up, and it sounds generic â not like you, not like your business. Maybe youâre not creating much at all and are sick of feeling clueless about what you should create and what to do with it.
Every month that goes by without that clarity means you lose customers who didnât find you, or who chose a competitor whoâs easier to understand, or whose value is more apparent. Itâs not just about creating more content â itâs about creating the right kind of content that speaks to your ideal customer. Itâs about knowing what content gets real business results and whatâs just busywork.
Youâre busy running your actual business and you want to spend your time serving your customers. You didnât sign up to become a marketing analyst and you donât have a bunch of time to figure out why your content marketing isnât getting the results you want. It's time to stop guessing whatâs working and whatâs not. It's time to find out, and get a solid plan to fix it.
Iâm here to help
Figuring out whatâs going on with your content marketing is my jam. Iâm not a tech evangelist trying to sell you the latest AI tool. (I don't sell any AI tools.) Iâm a copywriter and marketing strategist whoâs learned how to use AI well â and I want to help you do the same. I hate jargon, hustle culture, and tech bro arrogance. I've run my own business since 2018 and I love helping other business owners make more money with greater confidence and ease.
Your Custom Content Marketing Strategy will show you a clear path forward, so you know exactly what content to create and how to get the most out of it, with less time spent.
Iâll also help you use AI in ways that save time without erasing your voice or your point of view â avoiding robotic crap that not only under-performs, but which also erodes trust and harms the reputation you've spent years building.
My background's in philosophy, which means I'm good at asking questions that get to the heart of the problem, and mapping out the reasoning steps to get from where you are to where you want to be. With your strategy in hand, youâll have clarity about what content to create, what to do with it, and why. Also, because the plan is specific to your situation, youâll find it easier to stick to it and meet your content goals.
Instead of your posts sucking up your time and giving you nothing in return, letâs make sure your content boosts your authority, increases prospectsâ trust, and brings in leads.
If your content isn't converting, let's find out why and fix it.