Website Diagnostic
For B2B Service Providers & Consultants
Your website isn't working. Let's figure out why.
You already know your website isn’t great. Maybe you're slightly embarrassed to send people to it. Maybe it somehow doesn't sound like you, or worse, doesn't sound like anything at all. Generic. Vague. The kind of site where a prospect reads the homepage and can't tell what you actually do or why they should pick you over the next consultant Google shows them. (You’re so close to it, you might not even see it has this problem 😬)
Maybe you built it yourself a while ago and it's never quite fit. Or maybe you paid a designer who made it look nice but never thought to ask what you needed it to do or say or who it needs to speak to. Maybe you've rewritten the About page umpteen times and it still doesn't feel right.
In any case, you know your site’s not getting the results it should — and every week it sits there half-assing its job, prospects land on it, shrug, and bounce away.
Many copywriters and almost all website developers miss the fundamental problem. Which is that nobody's ever actually figured out what your site should be saying so it can do what it’s supposed to do: attract traffic, build trust, and convert the right people into leads. Good, effective copy isn't clever-sounding sentences slapped onto a page. It's a set of decisions: who's reading this; what do they need to hear and in what order; what makes you different from your competitors and the perfect fit for your ideal client; and what you want them to do next. Skip those decisions, and no amount of polishing the sentences or changing the font or colour of the buttons fixes it.
That's strategy — and even though it’s not common procedure, I believe it’s absolutely essential to do before writing (or rewriting) any website.
Right now, you might be tempted to just get someone — anyone — to "punch up" your existing copy. It might sound sexier. But if the underlying decisions were never made, you'll have pretty words wrapped around the same unclear message. It'll still not quite land. You'll still not be sure why. And you’ve wasted your money.
You don't need to become a messaging expert to fix this. You need someone to sit down with you, ask the right questions, and tell you what your website actually needs to say and why, before anyone writes a single word of it.
That's what I do. I'm a copywriter and content strategist who works with B2B service providers and consultants — people whose entire business rests on being trusted by someone weighing several similar-sounding options. Before I write a word of copy for anyone, I diagnose the actual problem first — because writing fancier sentences around the wrong strategy just gets you a nicer-sounding version of a website that still doesn't work.
How it works…
1 Book your diagnostic call (45–60 minutes). After I’ve looked at your site (and, if possible, your site data), we talk through your business, who you're actually trying to reach, what's true about why they should choose you, and what’s currently going on with your site. This interview is the heart of the diagnostic work.
2 Get your written strategic brief within 7-10 days. This is the thinking that will underpin your website: your sharpened positioning, what's structurally off with your site (wrong pages, missing pages, buried information), and a page-by-page plan laying out what each page needs to say and in what order, so the why is settled before any writing starts.
3 Know exactly what to do next. Your strategic brief includes a recommendation for what should happen from here — whether that's you writing your own copy, taking the plan and giving it to someone else, or me writing and building the finished site. (I work with a colleague who specializes in the technical side of things.)
Your Website Copy Diagnostic is US$500.
(Price goes up to US$750 on 1 Dec. 2026)
7-Day Money Back Guarantee
When you receive your Website Diagnostic, if you don't see value packed into it, let me know within 7 days and I'll return 100% of what you paid. No questions asked, no hoops to jump through.
Imagine finally knowing — not guessing — what your website should say and why. Imagine handing that plan to whoever writes or builds it next (including me, if you decide we’re a good fit) and knowing it's built on the right foundation instead of another guess. No more wondering if the new homepage will land any better than the last one did.
That's what this gets you: clarity on the actual problem, in writing, so the next version of your website is finally built on something solid.