Consultants often struggle with knowing what thought leadership content they should be creating. In this article, I explain three steps they should take to stop feeling overwhelmed and uncertain, figure out what they should be doing, and come up with a useful thought leadership content plan.

As a solo consultant, do you know what makes you special? Until you do, so-called AI thought leadership content can’t help you. AI can create content fast, but it defaults to thin and generic, which can harm your reputation. You can use AI to help, but to get real business results, you must first uncover what makes your expertise distinctive and valuable to clients.