The key to getting AI to produce better first drafts of your thought leadership articles is to give it more context about your business, your clients, and your writing style. But there’s a better way than writing lengthy prompts each time. Instead, I’ll show you how to set up a Project, so your AI always has the context it needs.

Even if you typically sign NDAs with your clients, there are still ways to make use of your experience in your thought leadership content. The idea is to use the most specific evidence you’re allowed, and move down the Specificity Ranking as necessary. Confidentiality, even NDAs, doesn’t mean you can’t create any thought leadership content at all. Marketing with thought leadership content helps fill your pipeline, so it’s important to find ways to create it, even with NDAs in place.

Consultants often struggle with knowing what thought leadership content they should be creating. In this article, I explain three steps they should take to stop feeling overwhelmed and uncertain, figure out what they should be doing, and come up with a useful thought leadership content plan.

As a solo consultant, do you know what makes you special? Until you do, so-called AI thought leadership content can’t help you. AI can create content fast, but it defaults to thin and generic, which can harm your reputation. You can use AI to help, but to get real business results, you must first uncover what makes your expertise distinctive and valuable to clients.